Many months later, I would like to reiterate that this issue is still outstanding.
I find it really awkward the way the communication around MOD seems to carefully avoid ever revealing that it is free/libre/open software and using free/libre/open plugins.
It's enough to make me suspect that there's some misguided desire to give potential customers the false impression that all the software is completely proprietary and exclusive to the MOD in order to make them buy it. That's the only reason I can think of why you wouldn't be celebrating the FLO status of things.
If that suspicion is true, I think it really is a gross mistake. The primary distinction between MOD and using just an iPad with some iOS software and an audio interface is the free-software nature of the platform. I happen to be especially interested in the stereo operations, but that's not the primary notable feature.
I am sure that everything that gets more people engaged will pay off. That people could install the software on GNU/Linux and hear the effects without buying the hardware is not a thing to try to keep secret. That information will be a huge factor in getting people over the hesitation to buy the hardware.
There are two huge reasons to buy the MOD: (A) to get the quality hardware that is excellent in itself and (B) to support the MOD team as a core contributor to the free/libre/open music software world (and thus feeling optimistic about this really being the future worth investing in, an ecosystem that won't stagnate and die away or just get obsolete as new things come out later).
All your messaging seems to swap point B for instead a deceptive implication that the software is all exclusive to the MOD. It really comes across as attempting to make the MOD's advertising sound just like the advertising from all the traditional music product companies. And it ends up losing the primary message that would make MOD completely stand apart from everything else. Why in the heck does it seem like you want to blend in and get lost in the mix of all the other products instead of standing out??
Sorry for the rant, but this trend is actually a significant factor in me having a hesitation about MOD and its potential and future and leadership to the point that I haven't purchased yet. The MOD would be near perfect for some of my needs, and I'm an interested customer. But this poor marketing avoiding-free/libre/open emphasis makes me worry about the future of the company and community.
P.S. Using music that doesn't use mod sound effects (like plain ragtime piano) in videos also looks very bad. There's no excuse for any music product to use any music other than music relevant to the product in its own marketing.