Dear MOD users
I am writing to inform on the status of the Expression Pedal.
It has not been possible at all to place an order with our current supplier of Control Chain devices, Eastwin Trading. The communication for the last 12 months has been extremely problematic, to the point of preventing an overseas production. We are thus, discontinuing our cooperation with Eastwin Trading.
We are already on the production quoting process with a new supplier, but due to the Coronavirus hazard, the process is currently on standby. It’s the same as with the Duo X, right now.
This hazard is affecting all manufacturing in China. Because it is an infectious disease, the Chinese New Year - also called Spring Festival - has been extended and factories now must apply for a license to resume work by presenting their plan to help prevent the spread of the virus. Any production date forecast will only be given when they resume working and re-organize regarding the delays of production.
From our side, we are positioning the Expression production between the Duo X current batch - which is now running as I speak - and the MOD Dwarf, which shall enter the first stages of production around June, provided the Coronavirus situation does not reveal itself to be an even bigger crisis than it has been.
I understand the frustration regarding the Expression Pedal and also how such frustration is enhanced with such news.
If you have pre-ordered one and desire a refund, please contact us and we will promptly do it.
For those looking for hope, please let me share some additional words to brighten your mood.
Our solution for the Expression Pedal is part of a broader plan that involves our other products too.
Historically, We have mixed two different production models:
For the processors (Duo / Duo X) - Electronics manufacturing + Assembly + QA in Germany, with most enclosure elements made in China.
For peripherals: Turnkey production in China.
This has proven to be very problematic. As a start-up we have limited resources and not focussing on a single model prevents us from properly streamlining neither of both. We are thus sticking to the first model for the time being with the final assembly and QA in Germany.
Due to the nature of our products and also, the on-going development of the platform, this model gives us the flexibility and agility that we need at the moment.
The production of parts actually made in China is also being tackled. We are concentrating most of the mechanical production in a new single bigger supplier. Having all our products generating orders continuously helps to minimize many of the China-related issues. There is a nice portfolio ahead and starting fresh with such a forecast makes the supplier way happier and willing to cooperate more.
We have been working with this new supplier for almost a year and it has been moving well. They are currently producing the first batch of Duo X enclosures and it has been quite smooth, despite the Coronavirus incident.
Apart from the supplier matter, I have other very important news that is much related to the Expression Pedal.
In January MOD Devices has hired a Product Design Engineer. After 10 years of sitting as the sole mechanical designer of the company, we have now hired the talented James Debono. You can all meet him at our forum and say “hi”. Please be friendly as he is not to be blamed on the current situation
For those following my company updates, there is a transformation happening at MOD Devices since mid 2019 and it includes structuring the team in way that we can scale up. One of the pillars of such a structure is that I, as the CEO, should not be direct involved in any operational aspect.
One cannot drive the car and be a part of the engine at the same time.
As a CEO, I feel myself as a sort of impromptu juggler. Acting in such a position and, at the same time, needing to sit and concentrate on the design of our products has proven not to work as soon as the workload reaches a threshold. As I mentioned on a previous update, the Expression Pedal is much more of a mechanical challenge than any other of our products and thus, has suffered the most with this problem. With the new structure I aim at being capable to commit to our proposed objectives on time.
I hope I have managed to explain the status of the Expression in a clarifying way. I am open for any questions you might have.