Following Gianfranco’s post from last week I’d like to use the chance to personally introduce myself to the community and simply say hi.
My name is Ronny Krieger and I am the new CEO of MOD Devices.
As Gianfranco mentioned last week, I started as a musician myself in the late 80s. First as part of a synth-pop band, then going solo and starting to produce underground dance music with the rise of techno in the early 90s. I released about 2 dozen records and remixes and also used to DJ for a couple of years. More on the experimental side of things than with a pure focus on the dancefloor. Music was always a passion and a hobby for me and I never wanted to rely on it as my main source of income. That’s also why I never had to care about trends and hypes. I believe in uncompromising authenticity. In music and in life.
After school I first started as a banker, quite honestly simply to please parents and family, but after 3 years I finally decided that I had enough and went into the music industry.
For several years I worked at EFA distribution in Berlin doing PR for many international labels, that needed a representative in Germany. EFA in my opinion had the best distribution roster worldwide. Not only did EFA have pretty much all of the most essential early dance and electronic music labels under contract, EFA also combined some of the best labels of alternative, punk, dub & reggae and jazz under one roof.
After a few years at EFA I moved on to work with record labels, helped build Beatport as VP of Content and later CPO and worked as a consultant for several companies like Digitally Imported, Shutterstock, Native Instruments, LANDR and others. Occasionally I was teaching Digital Media and International Music Business, because I always enjoyed sharing my knowledge and experience.
I am also a board member of the vut, the German association of independent labels, for quite some time now and I am quite dedicated to a regular fitness routine and a healthy lifestyle. I train CrossFit 7 hours per week, I run my annual Tough Mudder, eat mostly clean, don’t drink alcohol, don’t smoke and enjoy being fitter in my mid 40s than I have ever been in my life before. A strict routine helps to develop discipline, dedication and grit, which are crucial for any successful business.
I have 2 wonderful kids and a lovely and very supportive wife. The anchor in my life.
When I was presented with the opportunity to become the CEO of MOD Devices, I didn’t have to think about it for too long. I loved the concept from the start and my mind immediately started to develop plans. That’s always a good sign.
In January the team and I started to lay the foundation for a proper business plan for the year. In the coming weeks and months we’ll continue our planning phase to outline a long term vision and roadmap for the company.
In 2 weeks we´ll hold a strategic company gathering in Berlin. We will be discussing new features, product updates and also new products for the months and years to come. As always, your feedback is welcome, so please reply here and let us know what you´d like to see MOD Devices fix and/or launch.
It’s a busy, but extremely exciting time for the company and we seriously can’t wait to present our ideas to you. Be sure that there’ll be plenty of surprises and long overdue announcements coming and you’ll be the first to know.
Thank you for your dedication and support!